Tuesday, February 26, 2013

You've Come Long Way Baby!!!

Everyone strives to improve and have the best photos possible for their listings.

A few different shops were willing to share with me their photos from when they started on Etsy along with their current product photos.  Let's see what we can learn from their photos! 

Props vs White Background

If you look at many web-sites that sell product such as Amazon, IKEA, Old Navy, etc., so often you see the product only on a white background as their main photo. Why do they do this? There's no confusion as to what is included.
Props can be both beneficial as well as a deterrent. Customers may love the prop more than your item shown and go wandering off looking for something else to buy. On the other hand, a prop can add to the beauty of your product, therefore creating a sale!

Jill's jewelry is always photographed with a unique background, making quite a statement with her jewelry!


Up Close and Personal

So you want to capture the detail in you product but when you click, you get a blurry product and clear photo. Back up a little.  Every camera has a limit as to how close to the product you can really get.  If you get too close, your background will be clear, product will be blurry, and well, it's just not going to be the most appealing photo for your customer to look at.  If you need to, you can always crop out any unwanted space when you go into your editing program.  In this way, you can control what you are bringing attention too, whether it's a portion of your product, or if you want to see the entire piece.  Remember, etsy does crop the thumbnails some, so you don't want to crop too close to you item.


Janet's  jewelry is photographed up close to allow you to see the detail and beauty of each uniquely created piece.


Lighting

Play around with your lighting. Light reflects differently off one product compared to another. Play with your lighting to get it just right. Too much light in one spot can leave blown out spots, while too little in another area leaves it dark and unevenly colored.


Angel's bath and body products are photographed with a nice equal balance of light keeping everything equally lit and the white, well, white.


Try different angles from the sides, light from the top, and if you have capability, even from the bottom. For glass and crystal products, diffusing the light is a good idea to avoid glare on the products.  You can purchase lights that are covered, or use a light box to filter the light through. Janet captures the different cuts and shapes of her jewelry very well with her lighting setup.


Can I really get pictures like that?
With time and practice, you can improve your photos.  Just remember, if you can't get it to look just right with props, then do the white background for now. Practice with props when you have time and something eye catching will happen!
As far as the close photos, try stepping back a foot and then cropping the photo in your photo editing software to enlarge what you're wanting to be seen most.
To purchase photography light boxes and lighting, check out different camera shops like Henry's or B&H.

This blog post is brought to you by Crystal of Crystal Gayle Photography, home of product photography (for the times you don't feel like shooting your own product), as well as photography prints to accessorize your home.


Tuesday, February 19, 2013

FREE Marketing Tools Part 1

Circle Tags available from CreativeStoryTelling on Etsy

The best things in life ARE FREE! Who wouldn't love to grow their business and not spend a dime doing so? Here I will lay out a few sites that can help you do just that. With a little extra effort you can boost views and hopefully sales!

1. http://www.100craftlinks.com/cgi-bin/ldb/ldb.pl

you can list your shop here and it will stay up until 100 new shops add and you can than go back and do it again. I do this one about once a month.

2.  http://www.influxshopping.com/

here you get 5 years for free of items being showcased in their market place. http://www.influxshopping.com/marketplace/

its free so worth a try and keep an eye on it. Remember to log in and ACTIVATE the account.

3.  http://artchain.com/
 Where it says Submit Artist Listing, put your shop in. It has optional info I left out, and you can give shop link and get visitors.


4.   http://www.reddit.com/r/etsy

Reddit is so popular with people right now and there is an entire section of Etsy items. Add a couple items per week for boosted views!!  Its free to join and you can simply post and run should you wish!



Now how about some FREE business cards?

go to http://www.etsy.com/sell/offers

scroll down to MOO OFFER and click link.  or click link below.

New from MOO - order 100 free Etsy branded MiniCards, just pay shipping and handling (S&H). MiniCards are great for adding shop coupon codes, designing as bookmarks and of course to put your contact details and shop URL on. As with all MOO products, you can put a different image on every card.
Prefer full size Business Cards? MOO also offers Etsy sellers a free pack of 50 Etsy Business Cards, just pay S&H.
PS: This offer is open to all sellers worldwide - or at least anywhere the postman goes! Orders ship from the US or the UK.

After you place your oder click http://us.moo.com/refer-a-friend/
 here you can get a tweet that you can set up to reoccur and earn FREE cards. I am up to $15 but its a start!

More to come in the future as I find them!

Bill

Tuesday, February 12, 2013

Feburary Birthstone - Amethyst


Amethyst is the birthstone for February. It is a crystalline quartz gemstone in shades of purple, lilac or mauve.  The word amethyst comes from Greek, meaning "without drunkenness" and amethyst was worn as a guard against drunkenness and to instill a sober mind. It is thought the amethyst is the perfect stone to symbolize The Age of Aquarius.




Amethyst is the birthstone for those people born in the month of January or February and for Pisces (those born between February 21 – March 20), particularly those who many wish to obtain professional advancement and long life. It ensures them material and financial gains. 



Locations: Amethyst is found in alluvial deposits or in geodes. Some of the largest geodes containing amethyst are in Brazil. Amethyst from the Urals (Russia) has a reddish tinge; Canadian amethyst is violet. Other locations include Sri Lanka, India, Uruguay, Madagascar, USA, Germany, Australia, Namibia and Zambia, Uruguay, Mexico, Western Australia, and Morocco. 




Beliefs about Amethyst: 
  • The Greeks believed that the wearers of this gem would be blessed with happiness and unending love and affection, and enjoy protection from excessive dangers from indulgences like intoxication, temptations to go in for excessive involvements, drugging etc. 
  • Ancient Egyptians used the amethyst guard against guilty and fearful feelings.
  • The amethyst is known as the Bishop's Stone and is still worn by Catholic Bishops. The amethyst symbolizes piety, humility, sincerity and spiritual wisdom. 



Amethyst Properties:

  • Amethyst is an excellent all-purpose stone
  • Amethyst is associated with the Crown Chakra: Placed on the crown chakra during meditation, amethyst increases concentration and confidence in life.
  • The amethyst has long been used to open the spiritual and psychic centers, making it one of the power stones. 
  • It is also used as a meditation aid when worn as a necklace.
  • Gemstone to bring spirituality and contentment in your life giving you strength, inspiration, and a sense of true peace
  • Gemstone often worn by healers, as it has the power to focus energy.
  • Connect with angels, enhance telepathy and other psychic abilities
  • Excellent for meditation, dream work and past life work
  • Beneficial when dealing with legal issues and money problems, and can lead to prosperity and abundance
  • Use it when you are depressed to bring happiness
  • Good protection stone for travelers







Amethyst Properties:

  • The amethyst has long been used to open the spiritual and psychic centers, making it one of the power stones. 
  • It is also used as a meditation aid when worn as a necklace.
  • Amethyst is associated with the Crown Chakra: Placed on the crown chakra during meditation, amethyst increases concentration and confidence in life.
  • Excellent for meditation, dream work and past life work
  • Amethyst is the gemstone to bring spirituality and contentment in your life giving you strength, inspiration, and a sense of true peace
  • Amethyst is the gemstone often worn by healers, as it has the power to focus energy.
  • Connect with angels, enhance telepathy and other psychic abilities
  • Beneficial when dealing with legal issues and money problems, and can lead to prosperity and abundance
  • Use it when you are depressed to bring happiness
  • A good protection stone for travelers


Amethyst Healing Powers:

  • Put an amethyst under your pillow to promote healthy sleep and help fight insomnia
  • Use amethyst to help improve concentration 
  • Rubbing it across your forehead can offer relief from a headache
  • It is a great stone for general healing and strengthening the immune system
  • Amethyst is an excellent stone for anyone seeking freedom from any kind of addictions
  • Amethyst is used for problems in the blood and in breathing problems. 
  • Amethyst crystal clusters are used to keep the air and life force in the home clean and positive.
By Linda Blatchford, dba LinorStore, Linda B's Jewelry

Tuesday, February 5, 2013

Deciphering Shop Stats

Deciphering your shop stats can be a chore. When you see all the link names the first thing you think is WHAT SITE IS THAT? Hopefully I can help you figure out some of the common ones  so you can figure out what social networks are working best for you!!

I am going to break down my Shop Stats for the Month of January 2103 (PaganCellarJewelry) and explain the top 20 sites I got views from . This should cover a majority of sites you will come across and give you more of an understanding of Shop Stats and where they come from. As a side note I had 20 sales for the month.

  1. etsy.com 4,471 - searched via Etsy.com
  2. Direct Traffic 4,008 - direct link to your shop or item
  3. rebelmouse.com 457 - linked from Rebelmouse which runs off of TWITTER
  4. google.com 240 - google searches that link to your shop
  5. longurl.org 125 TWITTER - shorten url from RT's or tweets set up on generator
  6. t.co 102  TWITTER - shorten url from RT's or tweets set up on generator
  7. stumbleupon.com 56 - people who STUMBLE onto your items 
  8. wanelo.com 45 - people who actually click your item in WANELO
  9. Google Product Listing Ads 44 - Ads paid for by Etsy that bring people to your shop
  10. yandex.ru 43 - search engine from Greece
  11. pinterest.com 39 - People who actually clicked your Pin to view your item
  12. thefind.com 39 - a shopping website (i never signed up?)
  13. mail.yahoo.com 18 - if you are in a yahoogroup this will show up when you share a link
  14. bing.com 12 - searches from Bing.com
  15. facebook.com 8 - links from your facebook page or any shares (not very popular ;-( )
  16. google.co.uk 8 - UK version of google search
  17. twikle.com 8 - a Beta program like Rebelmouse
  18. google.co.in 7 - Google india
  19. twitter.com 7 - This is clicks from your TWEETS not from the generators or RT's
  20. Etsy Mini 6 - If you have set up an Etsy Mini on your blog or website this will show up    


So some pointers, first of all stats change weekly this is just a month overview so check your stats daily, weekly and monthly to see where your focus needs to be.  Secondly, always be open to new social networks and allow them 60-90 days before you judge them based on stats.

When you combine the Twitter sites you can truly see the importance of being ReTweeted. Had I not been ReTweeted I only would have had 7 views from Twitter. (i had 679 views thanks to RTs)

Google only works if you are following Etsy Guidlines to make sure you show up in searches. The more you follow the higher this number will grow!

Numbers like stumble with 56 and pinterest with 39 may seem like small numbers at first, but you need to realize that had you not gotten these visitors they would have never known about your store and you may have had less sales. Think in terms of a Brick and Mortar shop. They pay thousands of dollars to increase customer flow. The price they pay can be anywhere from $2-20 per new customer who walks in their doors. You are paying $0 to get these new customers that can turn into your best clients!

If you ever get a unkown link in your stats, just copy and paste it into your browser, you might a new place and be able to use it to your advantage. I am going to research thefind.com and this article since I never signed up for it maybe I can start getting more people to visit me from it! Happy Sales!