Tuesday, November 27, 2012

December Birthstones

December has 2 birthstones: turquoise and blue zircon, and blue topaz is a recent addition.

Turquoise is a relatively soft gemstone, and can be easily scratched and broken. This porous opaque stone is easily discolored by oil and pigments, and changes color when it loses some of its water content. A sky blue shade in turquoise is due to the presence of copper, while iron gives it a greener tone. Ochre and brown-black veins in the stone occur during the formation of turquoise, caused by inclusions from nearby rock fragments or from oxide staining. The most valued variety of turquoise is an intense sky blue color, like the color of a robin’s egg.

Turquoise Aqua Jewelry Pendant


















Turquoise Handmade Christmas Gift Card


Big Turquoise Teardop Wire Wrapped Necklace





This stone can be found in Armenia, Kazakhstan, China, Australia, Tibet, China, Mexico, Brazil, and Egypt. In Iran, where some of the best stones are found, turquoise is the national gem. The American southwest-Nevada, Arizona, Colorado, New Mexico and California-are primary producers of turquoise.

Healing characteristics: Turquoise gives insight and aids travel (a strong characteristic of most Sagittarians is a love of travel). Turquoise will help you to find purpose and capture the passion and vision to see it through.

Zircon
The alternate birthstone for December is the zircon.
Zircon, in its unchanged natural form appears colorless to pale yellow, or green.A new blue color for zircon, called “starlight blue,” was created by heating golden brown or yellow zircon in the 1920s.


Blue Zircon Ring


Major sources of zircon are the Chanthaburi area of Thailand, the Palin area of Cambodia and the southern part of Vietnam near the Cambodian border, where gemstones are found in alluvial deposits. Bangkok is well-known as a major center for processing zircons, where everything from heat treatment, cutting and marketing is carried out. Another important source is Sri Lanka, well known for a colorless variety of zircon called the ‘Matura diamond’. The gemstones are also found in Burma, France, Norway, Australia and Canada.

Healing characteristics: Zircon was regarded as the amulet for travelers in the Eleventh century, protecting them from disease, injury, and insomnia, as well as assuring a cordial welcome wherever their travels would take them. The stone was believed to possess healing powers. It was prescribed to insomniacs to induce sleep, used as an antidote against poison, and as an aid to digestion.

This post was written by Linda B for the PFT Team.

Tuesday, November 20, 2012

Black Friday & Cyber Monday Sales

Black Friday is just around the corner.  Get some great deals on holiday gifts and reduce your shopping list all while shopping some GREAT deals from these Promotional Frenzy team members!

http://crystalgaylephoto.etsy.com
All luster and metallic prints will be marked down by 40% off regular price.
Clearance section items are marked down by 50% off regular price.
All 2013 calendars, reusable calendars, erasable to do/grocery lists, and individual greeting cards will ship free in Canada and USA.  International shipping will be reduced on these items.


http://pagancellarjewelry.etsy.com
huge SALE in my shop Brooches 30% off Rings 20% off and Starting Black Friday through Cyber Monday use code BLACK FRIDAY for an Addition 20% off EVEN SALE ITEMS!!!


Black Friday/Cyber Monday - FREE USA shipping on every purchase of 25 US dollars (before shipping) and up at Prittyfy.etsy.com - use coupon code FREEUSSHIP at checkout. Sale ends November 26, 2012.


Black Friday - Cyber Monday Sale! Get 15% off the entire store plus Buy One Get One Free on photography prints! Valid 11/23 through 11/26


30% off in my shop For the Holidays


Use coupon code blackfridayetsy for 15% off ALL shop items


All my handmade jewelry section 15% off on Black Friday and Cyber Monday. No need for coupon code. I will use Etsy on sale.


****Black Friday Etsy***** Use coupon code blackfridayetsy to get a whopping 20% off any item in my shop Sale ends at midnight on Friday, November 23, 2012


******Black Friday through Cyber Monday Sale!******** Everything in shop is 25% off from 11/23/12- 12am on 11/27/12! Doll clothes, baby accessories, gifts for kids, women's apparel, gift tags and much, much more!*********


Black Friday - Cyber Monday Sale 11/22 - 11/27 30% off all handmade bath & body! Excludes soap favors.


******Black Friday through Cyber Monday Sale!******** Use coupon code BLACKFRIDAY for 20% off storewide! Valid from 11/23/12- 11/27/12.


Santa Beaded Ornament by SmileykitCreations on Etsy, $9.00


Save 20% at checkout with coupon code TURKEY20 NewEnglandQuilter... Sale runs Friday (11/23) through Monday (11/26) Sale does not apply to custom orders.


20% off w/coupon code BLACKFRIDAY


Now through Christmas - Use Christmas2012 coupon code at checkout for 15% off any purchase!


All items are 30% off through MOnday, November 26. Choose from jewelry, magnets, coasters and more.


THANKSGIVING SALE !!! This Thanksgiving 2012, including Black Friday and Cyber Monday, you will find a whole section of items that have been marked down up to 40% to help you with your Christmas and Holiday Shopping. No Coupon Needed.

My shop will be offering 30% off of all orders for the entire weekend of Black Friday thru Cyber Monday. Starting on Thanksgiving 22rd - 26th Ending midnight EST. Prices will already be reduced. Can NOT be combined with any other offers, coupon's, discounts or vouchers. #black friday #cyber Monday #etsy


Take a peak at these beautiful shops...and HAPPY THANKSGIVING to all our American friends!

Tuesday, November 6, 2012

November Birthstone - Scorpio Birthdays



October 23 - November 22 - 
Happy Birthday, Scorpio!


Scorpio - Latin for "the Scorpion" (Skorpios in Greek)

There are 2 gemstones for November: Citrine and Topaz. 


Citrine is a yellow-to-golden member of the quartz mineral group. A deep golden variety from Madiera Spain can resemble the costly imperial topaz* gemstone, which is one reason that citrine is a popular birthstone alternative to those born in November. Sources of citrine include Brazil, Bolivia, several African countries and parts of the Soviet Union.

Citrine has been called the "stone of the mind". Ancient cultures believed that placing a citrine on the forehead of an elder would increase his psychic power.




Citrine is known as the lucky "Merchants Stone". If you are in any type of sales, just put a citrine in the cash drawer and watch what happens. Also used by healers to:
  • increase self esteem
  • protect from the negative energy from someone else's abuse
  • open the mind to new thoughts
  • promote clarity of thought


Healing Properties

  • Used by healers to help with digestion
  • calm and soothe distressed conditions.
  • Helps relieve depression, digestive problems (including constipation and diabetes
  • It will give joy and love to the owner. 



*Topaz - is derived from the Sanskrit word "tapas", meaning fire.
Yellow Topaz, a quality gemstone, comes from Russia and Brazil, and there are also mines in Mexico, Utah, Colorado and Texas. Topaz has been known for at least 2000 years
Imperial Topaz, a clear Golden Yellow color, has a touch of pink in it. It is also known as Golden Topaz.


The properties of Topaz:
  • Constancy, loyalty, faithfulness and friendship
  • Strength, releasing tension and balancing emotions




    Metaphysical properties:
    • Instills faith that you can bring all manner of good things into your life
    • Attracts helpful people into your life that will benefit you and may bring new friendships.


    Healing properties:
    A solar plexus chakra and sacral chakra stone - the stomach area.
    • Excellent for liver, kidney and bladder problems or imbalances
    •  Helps to calm stress and irritability
    •  Recharge your energy 






















    What constitutes the difference between the real topaz and the citrine?
    A fluorine aluminium silicate in chemical terms, the topaz is considerably harder and heavier than quartz, and it has a higher refractive index, which endows it with more fire when the colour is good. It does have one weakness: its good cleavage qualities, which must be taken into account when it is being worked on. It can be found in all the colours of the rainbow and has been known to Man for at least 2000 years. It has not been proved beyond doubt whether the name comes from Sanskrit or Greek, though the Greek name 'topazos' means 'green gemstone'. The Romans dedicated the topaz to Jupiter. (Source: International Colored Gemstone Association)


    Celebrities born under the sign Scorpio:
    Charles Bronson
    Richard Burton
    Johnny Carson
    Charles, Prince of Wales
    Billy Graham
    Katharine Hepburn
    Grace Kelly
    Vivien Leigh
    Martin Luther
    Mike Nichols
    Pablo Picasso

    Written by Linda Blatchford
    Jewelry Designer
    www.lindab142.etsy.com

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    Tuesday, October 30, 2012

    Thank You Captain & Leaders

    The Promotional Frenzy Team has a wonderful group of team leaders and captain. Without them, this team would not be where it's at today! I believe I can speak for all the members on our team when I say THANK YOU!!!

    Here's who our captain and leaders are:

    Janet of Trinketsnwhatnots is our fearless captain! Her shop contains many beautiful pieces of jewelry made of buttons and swarovski crystals.
    Jill from JQ Jewelry Designs' shop is home to many lovely pieces of beaded jewelry.

    Sewing Granny fills her beautiful shop with sewn items such as pot holders, bibs, and more!

    Angel of Symbolic Imports has a shop filled with many different scented bath and body products.

    Bill of Pagan Cellar Jewelry stocks his shop with vintage jewelry pieces.

    Elizabeth of TurtleXIII is also known for her beautiful necklaces, earrings and bracelets.

    Once again, thank you to each captain and leader for your hard work. Without you, I'm sure our shops wouldn't be where they are at today!

    THANK YOU!

    This post brought to you by Crystal of Crystal Gayle Photography.


    Tuesday, October 23, 2012

    Great ways to advertise your shop for FREE

    This is something I am always on the look for, free ways to advertise my Etsy shop. If you are like me you probably have the same "advertising budget" as many of us Etsians do, $0. However, we are all business owners, and all business advertise in one way or another. Instead of throwing hundreds of dollars away my focus is doing it for little to nothing.

    This first site is an easy way to get your shop seen and you can add yourself to it as often as you like, its called 100 craft links, and it's only for crafters with hand made items. It shows 100 shops at one time and as people add you slowly go down the list until you drop off. You are able to add a little blurb about your shop and people who are looking for handmade goodies visit this site daily!

    http://www.100craftlinks.com/cgi-bin/ldb/ldb.pl

    Another great site is http://craftori.com/  used to be known as Etsylush.com but has now opened a new site. Here you register for FREE (they do have paid section but I don't use it), than post your etsy items. People do come here to shop and I have gotten several hits from it. Again this is a site you can ad to weekly when you need to promote your shop.



    My favorite place to submit my items is http://www.etsycontest.com/ 

    Here you submit your entire shop, and pick a day that you like from their calendar, and they will pick and item to put in the contest. Since submitting I have been in the contest at least once a month and actually came in 1st place last month!!  Basically once they put your item in the contest people will go through and vote for the item they like best 2 at a time.

    One more site I have been able to get some views from is http://www.linkreferral.com  it is an easy sign up process and FREE. You add your shop and than you can visit other sites and rate other sites in order to post your ranking and get more views. Lot's of other Etsians are on their and it's an easy way to network with other shops. 

    Now my last site is FREE the first time you use it, but from there on you can pay for more credits or refer people. Its called EtsyonSale.com and its a great tool and promotional site. You can use it for many things but they way I use it to drum up business is to run a sale (4 credits, you will get 5 when you sign up) you can pick the amount % off you wish to give. You can pick entire shop or 1 section.
    The site will change your images to reflect the sale and adjust prices (once sale is over they will to all the work to fix it back to the way it was.  They also have a page on their site for people to shop to see who is having a sale on Etsy. Whenever I run one of these my views and sales shoot up. Much easier than a coupon code and worth the extra publicity.

    Hopefully this will give you something to work on to get more views/sales for your shop at little no cost.  I will collect more free sites and share them with you again soon.

    Bill
    PagancellarJewelry.etsy.com

    Tuesday, October 16, 2012

    Why/How We Circle or Follow on Etsy

    Circling on Etsy/ Followers on Etsy 


    Courtesy of Shauno ... Original Pop Art Portraits & Abstract Designs

    Building a presence on the internet is a necessity if you are going to have a successful online business. The same is true on Etsy.

    One of the ways to help build a presence on Etsy is to build up your circles. When someone chooses to add your shop to their circle, then your activity shows up in their activity feed - such as when you favorite an item, or a shop or a treasury, or add someone to your circle. Essentially, they are saying that they like some of the same things that you like and would like to see more of what you like in the future.

    It really is quite easy to build your circles simply by adding shops or people to your circle. Often, but not always, they will circle you back - and your circle count grows!


    My method for choosing shops to add to my circle is to go to my Favorites - either Favorite Items or Favorite Shops. I select a shop or item that I like - one either with similar items as those that I carry, or with a similar style (even if the item or items or totally different) to items that I carry. Then, I go to the list of those that have Favorited the item or shop. There you will find a list of shops and people who have favorited the item or shop. You will also find a count of how many circles each one is in, as well as how many items they have favorited and pictures of the last four items they favorited.

    Now, you have to determine what your criteria will be for including a shop or person in your circle. I NEVER include a "Secret Admirer". They keep their favorites private, so that their favorites never hit the activity feed. Generally, I choose shops that have at least 50 members in their circles, indicating that they have been around for at least a little while. I also look for those that have at least as many items favorited as the number of circles they are in. This tells me that they will be involved in getting items into the activity feed for their circle members to see. All of this helps to get items seen. 


    The reason for choosing shops or people that like the same styles that I sell is that some of those will also favorite my shop, which serves as an added bonus!
    Thanks to Sharon from RomanticThoughts !
    Blog: http://myromanticthoughts.blogspot.ca/
    Facebook: http://www.facebook.com/pages/Romantic-Thoughts-and-Treasures-Etsy/144182138988286
    Pinterest: http://www.pinterest.com/sharonintexas/

    Friday, October 12, 2012

    How to Use Etsy Browse Pages

    For years Etsy sellers have complained about the inundated Etsy search capabilities.  Etsy has finally made changes, but they are significant changes.  These changes are so new it can be confusing what it all means for sellers.

    I hope to break down some of the information that is spread throughout Etsy forums, and blogs to help us take advantage of this new search.

    The OLD search statistically wasn't helping buyers find what they wanted.  According to Etsy, "Up until now, we’ve mostly relied on categories to provide that inspiration, but overall, shoppers rarely use them, and if they do — they seldom find something to purchase. In fact, only 6% of visits that include a purchase have viewed a category."  http://www.etsy.com/teams/7718/site-help/discuss/11054013/page/5#

    Think about how you search Etsy.... do you normally go to a category such a jewelry first?  Or do you put in more specific details to find exactly what you want?  The more specific a search is the more likely you are going to find what you need and you will buy.  This is a basic concept for search engine optimization is to find keywords that are very specific to your product so that when a customer finds your product they will act upon it.

    The NEW search at first glance appears to ignore or leave out clusters of Etsy sellers.  For example, it wouldn't appear there is a food category or a candle category anymore but they are under this broad category, Home and Living on Etsy.

    I understand the resistance to change, and I definitely understand the feelings of being excluded and the possible loss of sales or traffic that could come from this change.  After I read more and more details on this new Browse search on Etsy I started to realize it has more flexibility and more potential then we had before despite the lower number of categories.  (**SIDE NOTE *** Categories are still available but not as obvious and not the default)

    A Couple of Advantages:

    Your items are no longer limited to ONE category.  If you make jewelry that is also tagged for weddings your item can come up in a jewelry search and wedding searches.  Before this change, your item would only show in the category you assign in your listing.  This could/should mean double the possible exposure.

    Targeted Customers.  Through more targeted searches and keywords, shop owners should be able to find their target customers easier.  Through some simple SEO steps you could potentially find your target market much easier.

    So what changes do sellers need to make to their shops?

    1.  You do NOT need to change any categories for your items.  Although it may appear there is no main category for some products Etsy will still have them in the searches based upon the category of your item.  No need to change that at all.

    2.  I would suggest that you tag your items with the BROAD category that is offered now.  For example, for food sellers there is no longer an edible/food category, only a sub category.  The main category that food is under is the Home & Living category.  So I would make sure that a food seller tags with home & Living to make sure you are covered in all the searches.

    3.  You will need to find keywords for your product that are "relevant" to etsy.  The easiest way to find these are to search your category for products similar to yours and see what the top results are.  Look at those top shops in the searches and see what are the first 3-5 words in their title and what tags are they using.
    Another way is when you start typing in a word into the search of Etsy many other search terms start to pop up below what you are typing.  For example, I typed wood cutting and I started to see wood cutting board, large wood cutting board, reclaimed cutting board..... These drop down words are based upon recent searches on Etsy.  These are words actively being searched so if they apply to your shop or products use them.
    Here is a free tool to help find keywords also:
     Craft Weasel

    Use trending color tags, I use Wikipedia's list of colors to help me find other shades of colors, and use Pantone's color trends.
    List of Colors

    Here is an Etsy blog with lots of tips for ideas of tags if you get stumped
    TagoRama

    4.  Once you find keywords to use, they should be placed into the first 2-3 words of your title, AND also used in tags.  If you are already in your listings editing I would recommend adding these keywords to the first sentence of your description too so that Google will index your listings better.  

    5.  I use a notebook and write down all the keywords I can find for each section of my shop, and it is good to spread these words out throughout listings.  Using a variety and just mixing up the order of the words, so that there are no duplicates.  Google will exclude duplicate content from their searches so this will help your google traffic.

    Only time will tell if this search really does what they are promising.  I personally hope it does, because it would mean more targeted traffic, which means a higher conversion rate for sales.  I hope this helps everyone optimize their shop for a very successful holiday season.

    RESOURCES ON ETSY BROWSE:
    How to Get Found Tips

    How to Make Your Shop Relevant

    FAQ's On Etsy Browse

    Forum Discussion

    Intro to New Etsy Browse


    Janet
    Trinkets N Whatnots - Button, Crystal and Pearl Jewelry