Here is the week 2 part 1 email from the Etsy holiday boot camp program
Hi there,
Now that you’ve fleshed out your
primary goal and key dates, it’s time to stock your shop with wonderful,
gift-worthy products. We hope you’ve been making inventory (or acquiring the
most fantastic vintage pieces) and ordering supplies for some time, but it’s
not too late to start. This week is the perfect time to evaluate your
inventory.
How do you decide what to order,
buy and create? You have a ton of information at your fingertips. Download your Inventory
Planning Guide to
begin organizing that data and making decisions.
Start by using your Shop Stats and sales
information to review 2012 and determine your growth in 2013 to date. Have
orders and revenue increased over the year? At what rate are sales increasing
or decreasing? If the year continues at the same rate, what will your sales be
this November and the first half of December? What other information can you
collect to determine which of your items sell best?
Tip: Speed up the process;
check out an online
percentage calculatorto make your calculations a snap.
Now you can make an informed plan for production
and inventory management. Remember, the more items you have listed, the more
chances shoppers have to find your shop. Review your inventory plan and ensure
that it puts you on your track toward your seasonal goal.
Extra Credit:
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Exchange Boot Camp tips in this Etsy Success discussion.
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Sign up now for this Friday's
online video workshop, Merchandising Matters.
Etsy’s merchandising pro, Emily Bidwell, will share insider insights and
interview successful seller, Tamara Bavdek, of This Ilk, about holiday
merchandising strategies.
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Part 2 coming soon!
xox Krys
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